Archive | Business

From Behind-the-Scenes to Center Stage | Preparing for a Speaking Engagement as a PR Professional

  As communications professionals, we spend endless hours preparing brand executives and spokespeople for public appearances and media interviews. We […]

#BreastCancerAwareness Month | Triple Negative Breast Cancer Affects Young Multicultural Communities at Highest Rates

  October, the month that many “Go Pink” in support of breast cancer awareness, is coming to a close.  It’s been gratifying […]

ENGAGE NOW: 5 Tips for Brands New to Influencer Marketing

“Brands that haven’t yet tried investing resources in digital-based influencer marketing face a host of unknowns, the first one being […]

A Seat at the Table with FCG: Critical Multicultural Insights from Voices that Brands Desperately Need in the Room

Pepsi rocked the marketing and social media world this week releasing their new global ad featuring Kendall Jenner. The setting […]

Mentorship in Multicultural Communications and How it Plays a Part in Strengthening the Next Leaders

The following is an excerpt from Christina Steed’s forthcoming book and appears here with permission from the publisher.   I […]

Women Leading Communications Panel Recap and Reflections

    Last week, I had the honor of participating in a panel discussion at DePaul University’s College of Communication […]

Miller Lite Tap the Future Winner Talks 2016 Plans

Miller Lite Tap the Future completed its third year by crowning Brian Hill as the 2015 grand prize winner.   […]

Why Marketers Must Acknowledge #BlackGirlMagic

This week has been historic for women of color in entertainment and beyond. President Obama delivered a keynote speech at […]