Archive | Branding

Hispanic Heritage Month Is Over, but Marketing to Latinos Shouldn’t Stop, Too.

Hispanic Heritage Month has come and gone. So, does that mean all of your communications efforts to connect with Latino […]

Día de los Muertos (Day of the Dead): A Celebration of Life

  Often misinterpreted as the Mexican version of Halloween, Día de los Muertos is anything but spooky or scary, let […]

FCG Presents Flowin’ with Queenie & Dani – 2019 Planning

  While the speed of change has been quick across so many facets of the marketing world, the industry as […]

FCG Announces First Podcast: Flowin’ with Queenie & Dani – Hispanic Heritage Month

  Flowers Communications Group presents its first podcast: Flowin’ with Queenie & Dani. For this month’s episode, we’re taking a […]

Hispanic Heritage Month: Brands That Got It Right

Hispanic Heritage Month is upon us and we’re ready to see which brands get it right. However, none of these […]

EPISODE 3: FLOW ALONG WITH CHRISTINA STEED – IMPORTANCE OF MULTICULTURALISM
https://vimeo.com/287682869
Who Do You Rep? 3 Tips on Remaining Consumer-Centric in Marketing Communications Campaigns

At the root of every good marketing campaign or creative project is the ability to remain consumer-centric. As account managers, […]

Diversity in the Era of Achieving that Stunning #Glo’

  Photo Credit: Nappy   In the past few years, there have been a number of racially insensitive fiascos by […]