Author Archives

It’s Paddy, Not Patty!

As an African American woman-owned multicultural agency, we often find ourselves telling stories that celebrate Hispanic heritage and #BlackBoyJoy. We […]

More Than Magic: The Growing Power of Women of Color

The names Tiffany Haddish and Cardi B. more than likely didn’t resonate as much in the mainstream prior to last […]

Black Panther – What a Superhero Movie Can Teach Us about Multicultural Marketing

If you have not already seen or heard, the new blockbuster film Black Panther has been having one of the […]

How to Court Your Client

February is not just a time when we acknowledge and celebrate our Black heroes and sheroes, but it is also […]

Black History Month in the World of Marketing Communications | The Surge of Black Creativity, Education and Entrepreneurship

  When I was growing up, Black History Month (BHM) meant that I could look forward to an elementary school […]

#TimesUp: Multicultural Consumers Matter and We Are Speaking Up

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he […]

Jump Start 2018 with Shared Goals | Five Organizational Benefits from Hosting an Agency Retreat

  By: Michelle Flowers Welch, Founder & CEO, FCG   At FCG, we kick off each year with an agency […]

Top Multicultural Stories and Trends of 2017

By Ken Smikle, Publisher, Target Market News     For multicultural marketing practitioners, this past year must have seemed fraught […]