Author Archives

#TimesUp: Multicultural Consumers Matter and We Are Speaking Up

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he […]

Jump Start 2018 with Shared Goals | Five Organizational Benefits from Hosting an Agency Retreat

  By: Michelle Flowers Welch, Founder & CEO, FCG   At FCG, we kick off each year with an agency […]

Top Multicultural Stories and Trends of 2017

By Ken Smikle, Publisher, Target Market News     For multicultural marketing practitioners, this past year must have seemed fraught […]

#MulticulturalConsumersMatter | My 2018 Charge to Help Affect Change in Marketing Communications

I was recently recognized as the 2017 Distinguished Senior Leader by the Public Relations Society of America (PRSA) Chicago Chapter, […]

From Undocumented Immigrant to Communications Maven: Sharing My Story to Inspire Others

Located in the suburbs just north of Chicago, Wheeling High School is home to a staff of educators who intensely […]

Be Our Guest | PR Tips from FCG’s Thanksgiving Dinner Table

As PR professionals, we have all been guilty of being “too busy.” Between the emails, deadlines, client dinners, conferences, travel […]

From Behind-the-Scenes to Center Stage | Preparing for a Speaking Engagement as a PR Professional

  As communications professionals, we spend endless hours preparing brand executives and spokespeople for public appearances and media interviews. We […]

#BreastCancerAwareness Month | Triple Negative Breast Cancer Affects Young Multicultural Communities at Highest Rates

  October, the month that many “Go Pink” in support of breast cancer awareness, is coming to a close.  It’s been gratifying […]